Keeping it simple and readable—not to mention fun—is the name of the game in product advertising for children’s market segment. This one was all of that and more!
So Cool It’s Cold
We worked closely with Splash VFX and Hogarth to produce this playful spot, which required 3D camera projection, 3D product creation, rigging, animation, keying, and live-action compositing. Everything came together to give Dannon one cool commercial.
Production : Hogarth, NYC
Client : Dannon
- Creative Direction