Form supports function these Regional Medical spots, and the hospital’s future comes into focus through hexagons, the building blocks of life.
The Building Blocks of Life
Regional Medical Center in San Jose was restructuring and expanding, and needed an abstract yet beautiful way to communicate different aspects of their work-in-progress in four :15 second spots. We devised a refractive look built around hexagons—a fundamental building block of life—to show subtly communicate RMC’s commitment to growth and development. The type is revealed through hexagonal masks to emote a sophisticated and modern feel.
Agency : Trozollo | Prairie Dog
Client : Regional Medical Center
Project : Hexaform
- Creative Direction
- Compositing & Finishing