A smooth, modern, simple, and flexible presentation platform brings success to Advocate’s established, industry-leading radiology billing and reimbursement enterprise.
Something Slick, Something Smart
Advocate Radiology Billing and Reimbursement Specialists has been the benchmark leader in radiology billing since 1998, giving large and small radiology practices a competitive edge through automatic coding, tracking, analytics, and management. Advocate needed an app design for on-the-go sales presentations; it had to be beautiful, professional, and inspiring while remaining informative.
The result was a modern and professional sales app, perfect for intimate presentations and also flexible enough to drive presentations in auditorium environments.
Production : Bazillion, Kansas City
Client : Advocate
Project : AIMS App
- Creative Direction
The design process began with multiple meetings with the Advocate CEO and sales professionals. There we learned the needs and desires, the arc of the presentation, and the call to action. From there we set out designing a UI/UX that solved all of the primary requirements, paying particularly close attention to the visual rhetoric and emotional vibe of the brand as a whole. Finally, we produced a demo of the app’s sensibility and functionality for approval and delivery to development.