An honest and sobering reminder that it’s safety-first on the roads, this spot for the Kansas Department of Transportation carries the kind of weight that only real-world experience can provide.

An Indelible Mark

Trozollo | Prairie Dog approached us with this fantastic concept: an entire spot in which a highway patrol officer signs a ticket. But unlike an typical live-action commercial, this television ad follows the path of the pen—each stroke filled with the officer’s memories of accidents he has witnessed. We built upon this idea pitching the concept that the ink itself forms vehicles and creates a poignant but expressionistic representation of those memories.

Using a 3D models, animation, and fluid simulation, we created a graphic, black and white trip through the mind of officer Baldwin and reminded the greater Kansas region to get home safe.

Project Details

Agency : Trozollo | Prairie Dog
Client : KDOT
Project : Ink


  • Creative Direction
  • Design
  • Illustration
  • Animation
  • Visual Effects
  • Compositing

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