The simple story line is developed through charming animation and beautiful imagery. This heart-warming, Annie-nominated spot took the bronze at the Ciclope festival.
Getting the Look
Building on the success of Spaceman Stu for McDonalds, Leo Burnett asked Kompost to capture the naturalism of the life cycle of an apple tree and a family. Using birds as a metaphor for the family, the apple tree and the birds interact during their growth through the seasons.
Kompost contacted us to help out with some R&D for the lighting/shading techniques used in the spot. The goal was to keep the spot feeling soft and clean while maintaining a kind of natural-media look and feel.
Project Details
Agency : Leo Burnett
Production : Kompost
Client : McDonalds
Project : Apple Tree
- Look Dev
- Lighting
- Shading