The “Amazing Adventures” campaign carried the DIY attitude all the way through the design and visual execution of the spots. Everything should not only feel hand-made; everything actually was hand-made.
Keeping It Real, Literally
MCU asked Trozzolo to create a campaign to promote savings accounts. We put our heads together and came up with an idea to shoot these commercials practically to parallel the very practical and responsible nature of saving for the future…and to show just how fun that can be.
Most background elements were carefully designed, custom-made by hand for the spots, and hand-animated on set to ensure an authentic personal touch.
Agency : Trozollo | Prairie Dog
Production : Bark Productions
Client : Missouri Credit Union
Project : Amazing Adventures
- Creative Direction
- Compositing & Finishing