These spots about life’s out-of-control moments put Regional Medical Center back into control of their local market.
On Digital Location
The original hope was to shoot these spots on location in NYC. However, several mitigating factors made that impossible. Undeterred, we decided to take the whole production on a green screen sound stage. We carefully choreographed each shot, placing the actor on a green treadmill, set up some trampolines and crash pads, and grabbed the high speed camera.
In the post we tracked the movement of the camera and then added the speed of the person walking to the track. Of course, we had to model an entire NYC street, and then composite the whole thing together.
Agency : Trozollo | Prairie Dog
Production : Hint
Client : Regional Medical Center
Project : Until It’s Not
- Creative Direction
- Compositing & Finishing