In the fast-paced world of commercial visual effect production there is little time for introspection. Splash needed a poppy visual language to define their sensibility. Boston has a new leader in commercial vfx.
Making a Name
Splash is a full service visual effects boutique dedicated to the idea that no one should have to sacrifice quality in the pursuit of greatness. And great is exactly what Splash’s visual effects work is. They are led by a couple of veterans with long standing and successful careers in commercials, games, experiential, and motion pictures. What Splash needed, however, was a corporate brand identity.
The result was a modern and minimal facade that brought balance to the depth of Splash’s talent, a beautiful and graphic approach that would appeal to both A-to-B and B-to-B markets.
Client : Splash VFX, Boston
Project : Make a Splash
- Print Collateral
- Marketing Material
A New Brand
The Splash name screams visual effects—the aspect of 3d graphics production dedicated to natural phenomenon, such as smoke, fire, weather, explosions, and water simulation. We worked together to find the perfect logo mark and system to encapsulate both the form and function of the company. We then expanded outward to create an entire system and marketing material packet.